i-flex

>only 36% of patients when taking the placebo. 
Furthermore, while the patients were taking the
After achieving continued success in Europe for overspecialized rosehip powder they experienced a
ten years in which thousand of people have benefitedsignificant reduction in joint stiffness and in the use of
the exclusive patented rosehip power originally sold asrescue medications compared to when they were
LITOZIN® is now available in the United States astaking the placebo.
i-flex®.   i-flex® is the only joint healthA Norwegian study headed by Dr. Warholm
supplement in the United States that is natural,independently conducted a 4 month placebo-controlled
animal-free, allergen-free, effective, fast acting andparallel study in 100 patients having osteoarthritis of the
safe for daily use.   hip or knee.  This study published in Current Therapy
The story behind i-flex®’s success beganResearch in 2003 confirmed the findings from the
back in the early 90’s when Erik Hansen, anDenmark-based Winther team.  Over 4 months, 65%
aging Danish farmer who grew rosehips, discoveredof the patients randomly assigned to the specialized
while eating his rosehip jam that his specific rosehiprosehip powder had a reduction in pain scores
powder alleviated his joint pain and improved hiscompared to 44% of the patients assigned to placebo.
flexibility.  When he gave this powder to his friendsPassive hip mobility after 4 months was also
and neighbors they too were amazed with the positivesignificantly different from the placebo group as was
results they obtained.  So Erik decided to market histhe reduction in pain medication.
unique product but he first wanted to demonstrateWinther and coauthors published in 2005 in the
scientifically that it worked.  He met up with Dr. KajScandinavian Journal of Rheumatology their second
Winther in the Department of Clinical Biochemistry atclinical trial, a placebo controlled crossover study in 94
Copenhagen County Hospital Gentotofte and askedosteoarthritis patients given the specialized rosehip
him to test the product.  Although Dr. Winter waspowder for 3 months. Eighty-two percent of the
skeptical this product would work he teamed with Drs.patients had a significant reduction in pain scores within
Rein and Kharzmi to conduct a small study in healthythree weeks while taking the rosehip powder
volunteers for 4 weeks which demonstrated that thecompared to only 49% while taking the placebo.  The
rosehip product possessed potent anti-inflammatorypatients also had improvements in mobility and ability to
properties and to confirm the mechanism of action in aperform activities of daily living after 3 months on the
second study.  Both studies were published in thespecialized rosehip powder compared to the placebo.
journal Immunopharmacology in 1999.  Since this earlyThese changes were accompanied by a reduction in
beginning, Dr. Winther and his collaborators as well as ause of pain medication while consuming the rosehip
Norwegian team have conducted three clinical trials inpowder.
osteoarthritis patients with the specialized rosehipsAll of the three clinical studies with osteoarthritis
powder that conclusively demonstrate itspatients consistently showed greater reductions in pain
effectiveness and safety.   Erik Hansen even at thisscores and improved mobility and flexibility when the
stage knew he had a winning product so hepatients consumed the specialized rosehip powder
developed and patented a gentle drying process thecompared to placebo and they were able to reduce
preserve the products’ unique anti-inflammatorytheir normal use of pain medication.  Furthermore, in
properties. Erik’s company, Hypen Vital, licensedthe third study the patients had a significant reduction in
his product to be distributed as LITOZIN® in Europepain after only three weeks.  In all of these studies
and more recently to DSM Nutritional Products tothe specialized rosehip power was found to be safe
market is as i-flex® in the rest of the world.  Sowith no adverse reactions occurring within the 3-4
i-flex® is the same specialized rosehip product asmonths of consumption.
tested in the three clinical trials and marketed in EuropePersons suffering from sore and aching joints who
for over 10 years. The key findings of the three clinicalwant an animal-free, allergen-free alternative to
studies are summarized in the next paragraphs. glucosamine or glucosamine-chondroitin may do well to
The first clinical study by Drs. Rein, Kharazmi andtry i-flex®.  Whereas glucosamine may take
Winther, which was published in Phytomedicine in 2004,months to achieve relief and is generally effective in
demonstrated in a placebo-controlled crossover studyonly 40% of the people taking it, i-flex® has been
that 66% of the 112 patients having osteoarthritis ofdemonstrated in three high quality clinical studies totaling
various joints had a reduction in pain scores while306 subjects to soothe sore joints in as little as three
taking the specialized rosehip powder compared toweeks in up to 82% of those taking it.